If I had a magic wand, I would make health the default — the most accessible, obvious choice. I don’t.

So the next best thing is helping Blueprint make complex health information accessible — clear, actionable, and compelling.

What frustrates me is how much conscious effort it currently takes to be healthy.
If you don’t want the products you use to be actively harmful, you have to research things most people assume are safe.

Even the concept of “normal” is questionable. Lab ranges are often based on the average of a population that is sick.
We don’t optimize for health — just the minimum needed to not break down.

There’s something fundamentally broken here — and it shows up everywhere once you start looking.

I want to play a role in telling stories and shaping product perception that help push humanity forward.

Why me?

10+ years of experience in product marketing, brand marketing, or growth marketing

Below is a direct mapping of your requirements to my experience and track record.

Proven experience owning and launching consumer products with measurable business impact

Experience working cross-functionally with Product, Creative, Growth, and leadership teams

10+ of experience in marketing • 8+ years of leading positioning, narrative, and go-to-market across companies and consulting • Hands-on execution driving growth marketing • Deep understanding of branding psychology

Led positioning and GTM for flagship products • Owned multiple concurrent launches end-to-end • Managed the production of all launch assets and timelines

Developed positioning frameworks, briefed campaigns, and created landing pages aligned with core messaging • Created narrative docs to inform product identity and communication strategy • Storytelling is one of my favorite areas to study

Strong analytical thinking and ability to tie messaging decisions to performance outcomes

Ability to operate in a fast-paced environment with high standards and minimal bureaucracy

Preferred Skills

Experience in a regulated industry

Experience in DTC subscription or ecommerce businesses

Strong familiarity with scientific/clinical data and the ability to translate it into consumer-facing language

Experience building or scaling product marketing teams and launch processes

Strong storytelling skills (landing pages, product pages, campaigns, narrative docs)

Bridged product, marketing, sales, and leadership teams, translating complex features into clear, customer-centered narratives • Partnered with founders and execs in high-growth and PE transition periods • Created training on how to get internal buy-in

Built personas based on customer insights, directly informing product line differentiation and messaging strategy • Analyzed the market landscape and repositioned a 100+ employee DTC brand for greater differentiation in the US • Mapped customer journeys to improve conversion outcomes

I prefer it this way. Less bureaucracy = higher impact.

Consulted (advisory & hands-on) a leading US massage therapy educator specializing in pain assessment and treatment • Familiar with marketing compliance considerations

Only the above, but I’m hoping to change that

✅ and ✅ - for most of my career.

Not yet, but I am actively learning about it for personal health reasons • Translated complex technical hardware features into clear, customer-facing benefits

Built and led Product Marketing functions inside founder-led and private equity–backed DTC companies • Hired, mentored, and managed product marketing teams • Led more launches than I can count

Experience in health, health tech, or pharma

Throughout my 10-year marketing career, I’ve worked across several PMM roles. The responsibilities you’re hiring for combine the areas I’m most drawn to — and have deliberately invested in developing:

1. Positioning and narrative

This has been my core focus for the past 8 years. I’m drawn to the interplay between strategy and creativity required to build clear, differentiated narratives that guide product, growth, and brand.

I’ve also taught this work externally — speaking at international conferences where I guided founders from chaos to clarity using a positioning framework I developed.

2. Building PMM functions (0→1)

I enjoy building from scratch. I’ve done it before, and I’m well prepared to do it again — with frameworks, templates, and a strong PMM foundation that allows me to create clarity and momentum quickly. I’ve built and led Product Marketing functions inside founder-led and private equity–backed consumer companies.

3. Hiring and developing teams

I started leading teams in 2018 and have grown to genuinely love developing people. Over time, I began integrating coaching principles into my management style and saw how much it increased ownership and empowerment.

That led me to get professionally certified as a coach.

4. Facilitating alignment

One of the most important lessons I learned at Glorious, a US-based gaming hardware company, is that being a thought leader is not enough. Real alignment comes from listening to different perspectives, making people feel heard, and translating the narrative in a way each function can act on.

In that sense, product marketing operates very much like a change management function.

After my coaching certification, I partnered with my lead trainers to create a program on ethical influence — helping people align around a vision and drive buy-in. We’ve trained companies on this, and I bring that same approach to aligning teams around product narratives.

This is the kind of work I’m built for — high rigor, clear thinking, and real-world adoption.

Why this specific role?

If this matches what you’re building, I’d be glad to connect.

You can schedule a call here, or contact me at ramune.auguste@gmail.com