Product Positioning & Narrative Strategy Leader

I define the narrative that aligns product, growth, and leadership — and turns complexity into competitive clarity.

Misalignment Is Expensive.

Most companies don’t fail because of bad effort.
They fail because teams aren’t pulling in the same direction.

Product speaks in features.
Growth speaks in channels.
Sales speaks in objections.
Leadership speaks in vision.

Without shared positioning, each team optimizes locally.

The result:
– Confused customers
– Slower launches
– Fragmented messaging
– Internal tension disguised as “healthy debate”

Product positioning aligns execution.

It defines who the product is for, what it uniquely delivers, and why it wins. When it’s clear:

Product builds with intent.
Growth reinforces a consistent narrative.
Sales communicates with conviction.
Leadership drives one coherent direction.

Positioning becomes a decision filter.

Launches land cleaner.
Messaging stays consistent.
Differentiation compounds.

Execution becomes coordinated instead of reactive.

I know how positioning actually works because I've done it.
I know how teams misalign around strategy because I've untangled it.
I know how to translate technical complexity into consumer narratives because I've written them.

I've spent 10 years in marketing. 8 years building and leading product narrative, positioning, and PMM functions. What I've done:

  • Built PMM functions from zero inside founder-led and private equity–backed US companies

  • Glorious Gaming: Established PMM and led company-wide repositioning during executive turnover and private equity transition

  • Turtle Beach / ROCCAT: Led brand and narrative integration through acquisition; managed a 7-person Agile team and translated customer insight into roadmap direction

  • 0→1 operator twice — built early-stage marketing engines and owned full-stack PMM before formal teams existed

  • Currently advising mission-driven brands on positioning strategy, GTM architecture, and narrative development (health, wellbeing, leadership)

I’m strongest in environments where:

  • Bureaucracy is low, ownership is real, autonomy is expected

  • Feedback is direct and open, clarity matters more than comfort

  • Growth is a value - I'm motivated to coach and develop others and be in environments that invest in top-tier learning

Hi–I’m Ramunė.

What I Ship

  • Positioning frameworks grounded in customer research, not aspiration — the kind that shape company strategy (at Glorious, this work became the backbone of company strategy)

  • GTM playbooks that move teams from tactical chaos into repeatable systems — segmentation, buyer journey mapping, launch structure, post-launch iteration rhythms

  • Messaging that sticks — positioning hierarchies, narrative docs, and product stories that align Product, Sales, Growth, and Creative around clear customer value

  • Team leadership — built and scaled product marketing functions, hired for craft, developed people, set standards

What I can promise: If you work with me, you'll get evidence-based positioning grounded in customer insight, repeatable GTM playbooks, and a cross-functional team that actually aligns around your narrative.

What I can't promise: I can't guarantee a specific revenue bump or a perfect positioning framework. But I can promise that your strategy will be grounded in what actually drives adoption and retention — not what sounds good in a board meeting.

My goal: To give you the same insider tools and frameworks I've built over close to a decade of launches, acquisitions, and team leadership.

"Strategy" is a vague word.

Let's break it down.

Strategy is NOT:

  • Having seven priorities

  • Trying out different outreach tactics

  • A plan that stitches random objectives together

  • Putting your blinders on and ignoring the market

  • Performance marketing (advertising, social media, sales, leads, clicks, website traffic)

Strategy IS:

  • Saying "no"

  • Making hard choices

  • Cutting through the noise

  • Being "the thing" for someone

  • Defining and delivering unique value

  • Defining the narrative that makes your strategy make sense

Why Strategy Matters

1 - Random tactics = wasted time, money, and effort.
2 - The best products remain unsold if their value isn't clearly understood.
3 - If you're not laser-focused on customer needs, you're leaving sales on the table.

I make strategy operational: positioning, GTM, and launch systems.

I help leaders think clearly, make decisions, and create momentum.

I work across coaching, facilitation, and product marketing—bridging strategy and execution.

With 8+ years in business leadership, I’ve led people and cross-functional work across launches, positioning, and growth.

Where I typically help:

- turning ideas into clear offers and positioning
- aligning teams around what actually matters
- getting decisions to translate into execution

We look at what’s getting in the way—internally and structurally—and align how you think, decide, and execute so things move.

Hi–I’m Ramunė.

It needs a solid understanding of the market and a deep connection with your customers.

Here's how we approach it:

  • Your Vision: We start with your "why" to connect with your values and expand your vision.

  • Your Customers: We go beyond the surface to deeply understand your customers' core challenges and how your offering can solve them.

  • Your Unique Edge: After analyzing the market, we craft a narrative that sets your business apart and speaks directly to your audience.



The Outcome?

  • You'll create focus & momentum, save resources, and increase impact.

  • You'll boost customer trust and loyalty.

  • You'll pave the way not just for revenue, but for meaningful success.


Feeling overwhelmed?

You don’t have to navigate this alone. Claim your free clarity consult now to start making real progress.

Claim a Call

Successful Strategy Demands More

Than Just Good Ideas

”I was struggling to clarify my business offerings and to communicate them. I was also resistant to using AI technology, even though I had heard about its huge potential. In a straightforward manner, Ramunė inquired about me and my business, then initiated the actions I had been avoiding, giving me a potent experience of how it could be simple, easy, and fun.
In two hours, she tackled months of resistance and stuckness and I now feel thrilled about the doors she opened for me!”

- Agnès Candiotti, Ph.D Authentic Relating Trainer and Coach

Want to sharpen your positioning?

I'm currently considering:

  • Senior Product Marketing roles

  • Strategic positioning advisory

  • Facilitation of executive-level narrative alignment

Schedule a Conversation

I Work Across Three Areas:

  • Coaching — resolving internal friction so leaders can act with clarity and consistency

  • Strategy / PMM — sharpening positioning, offers, and direction so effort compounds

  • Facilitation — aligning teams, surfacing what’s unsaid, and driving real decisions

to be forever on the move means living in a state of dynamic balance—pushing upper limits, exploring the unknown, and growing in every facet of life and business.

My approach is tailored for those who challenge the status quo, refuse to settle, and are passionate about bringing their visions to life. Let's embrace the unconventional path together.

Are you ready to move forward?

Schedule Your Free Call

My Book Corner

When I'm not on the move, I'm devouring captivating reads. Explore my bookshelf for top picks on marketing, business, personal growth, and healing, and gain further insights from my related thought pieces.

Discover Titles

Want to Navigate Your Growth NOW?
Enroll in Solo Quest:
A Free 5-Day Self-Coaching Course

Guiding Authentic Growth for
You and Your Business

If your dreams had actions, they'd be your reality.

Coaching is a treasure hunt of the self,

helping you uncover your own map to a life you're proud of.

Explore Coaching

Hi! So good to see you! My name is Ramunė.

Coach
Consultant
Explorer

Curious about coaching or consulting? Book a chemistry session and explore if we're the right fit.

Follow Your Curiosity

Guiding Growth

Together, we'll unlock your inner wisdom, embolden your voice, and craft your story.

Are you ready to...

Transform your journey?

Life is an adventure, and coaching is your compass. It empowers you to navigate uncharted territories, overcome obstacles, and step into the life you've always desired.

Discover your voice?

Crafting a message that resonates deeply is like conjuring magic. Your story has the power to captivate hearts and create connections. Let's give your business a voice that truly shines.

Elevate your impact?

You have the potential to spark change, not just in your business but in the world. Understanding your customers at their core enables meaningful transformation. Together, we'll become catalysts for positive change through your business.

Tell Me How

Get in touch

Contact Me

Welcome to Your Next Chapter

To be forever on the move means to live in a state of dynamic balance—pushing upper limits, exploring the unknown, and growing in every facet of life.

I'm Ramunė, your coach dedicated to embracing entrepreneurship not just as a means to achieve external metrics of success, but as a path to personal growth and fulfillment.

As a certified coach with a rich background in business leadership, I stand for a new paradigm where the greatest marker of success is living a life that is deeply aligned with your values. I'm convinced that a thriving business means nothing without a fulfilled self.

My mission is to guide you through the complexities of business with clarity, confidence, and courage to lead with intention and purpose—without sacrificing well-being for success.

Let's Connect?